Xanadu

Project Category: Example Uses
Created For: Xanadu Health Club

For 24 months leading up to the launch of Xanadu, Spry was involved in defining the brand message, designing the logo and the pre-sale. Xanadu Health Club, was a milti-million facility, billed as Canada's newest health club experience. We traveled to San Francisco, met weekly to set branding goals and integrated the logo into their interior design, signage, clothing, website and juice bar. We also reached out to hundreds in the community and turned them into "supporters" who helped provide feedback into what the 35,000 sq. ft. facility should include. Spry also was involved with 3 parades and organized a guerrilla marketing campaign.

Request More Info